Case Study Lincoln Waste Solutions

How Lincoln Waste Solutions Built a Scalable Sales Machine

with SalesLink 360 & Jaxi 360

LW’s Sales Struggle

No Outbound, No Control

Lincoln Waste Solutions was crushing it

operationally—managing waste & recycling for Fortune 500 clients across North America. But their sales pipeline? A different story.

No structured outbound motion – 100% reliant on inbound traffic.
Cold outreach wasn’t working – Emails ignored, calls unanswered.
No predictable pipeline – Sales team had no control over revenue flow.

They were waiting for deals instead of creating them. And when inbound slowed, growth stalled. That’s where

SalesLink 360 & Jaxi 360 stepped in. We implemented our proven formula and 4 years later, our partnership with Lincoln Waste is still going strong.

The LW Strategy

A Done-For-You Outbound Sales Engine

Most companies fail at outbound because it’s not just about sending emails—it’s about sending the right messages, to the right people, at the right time, in the right way.

Lincoln Waste Solutions didn’t need more tasks. They needed a partner to build, run, and optimize their outbound machine from the ground up.

Step 1: Targeting the Right Buyers

(No More Bad Leads!)

Identified their best buyers – Not just any company, but ones with budget, urgency, and decision-making power.
Built laser-focused prospect lists – Verified emails, direct dials, and LinkedIn profiles of 1,500+ high-fit decision-makers per month.
Segmented & prioritized leads – Grouped by industry, company size, and buying signals for precision outreach.

Step 2: Hyper-Personalized Cold Email Outreach

(Not Spammy, Actually Useful!)

The biggest outbound mistake? Sending generic “Hey, can we talk?” emails.

We built customized, data-driven cold email sequences:

Deep personalization – Every email referenced a real challenge, competitor insights, or relevant industry trends.
Straight to the point – No fluff. Just value and curiosity-driven messaging.
Tested subject lines – Achieved 30-40%+ open rates (vs. the industry average of 20-25%).
Strategic follow-ups – 2-3 touchpoints over 21 days, designed to feel natural, not annoying.

Results

5%+ Positive reply rate, with warm leads responding daily.

Inbox Delivery Strategy

95%+ Inbox Rate

Avoided spam folders through email

warm-up, domain rotation, and strategic sending.

A/B tested every step

From subject lines to CTA placement, refining constantly.

Step 3: LinkedIn & Cold Calling

The Multi-Touch Approach

Outbound success isn’t just about email. It’s about showing up where your buyers are.

LinkedIn Outreach: Sent 300+ personalized connection requests per week. Used voice notes & video DMs for standout engagement.
Cold Calling (Not Scripted, but Real Conversations) – Our US-based SDRs dialed 250+ numbers/day, leading to 20+ high-intent conversations per week.

Results

26%+ LinkedIn response rate, with decision-makers engaging in conversations.

Step 4: Handing Off “Ready-To-Close”

Leads to Lincoln’s Sales Team

Most agencies just book meetings. We built a fully integrated

outbound-to-sales handoff process:

Every lead pre-qualified – No time wasted on bad meetings.
CRM integration & real-time notifications – Lincoln’s sales team got instant alerts when a hot lead engaged.
Call scheduling optimized – Meetings booked at the right time zones, at the right moment of engagement.
The Lincoln sales team didn’t have to chase cold leads anymore. Every meeting was with a decision-maker, ready to talk.

Impact

2-5 qualified meetings booked every single week.
50%+ of new deals now come from outbound.
Lincoln’s sales team scaled faster—with zero wasted effort on unqualified leads.

Lincoln Waste Results

A Predictable Revenue Engine

$250K+ in pipeline built within the first 90 days.
Outbound revenue now accounts for 52% + of all new deals.
Lincoln’s sales team now focuses ONLY on closing—no wasted effort on cold prospecting.

Before SalesLink 360: Outbound was a mess, no pipeline control.
After SalesLink 360: A fully automated, done-for-you outbound sales machine that delivers meetings & revenue every week.

Why SalesLink 360 & Jaxi 360

Are NOT Like Other Agencies

Most agencies do one-size-fits-all, cookie-cutter lead gen.

Generic templates
Mass emails that get flagged as spam
Unqualified meetings

We do highly personalized,

AI-enhanced,human-driven outbound that actually works.

Led by CEO Jeff Karns – 30+ years scaling B2B sales, took companies to IPOs & multi-million-dollar acquisitions.
Done-for-you execution – so companies don’t waste time figuring it out.
Tech + human expertise – blending automation with high-touch personalization.

Don’t Chase Leads

Build a Machine That Brings Them to You

Lincoln Waste Solutions didn’t just need more leads—they needed a repeatable, scalable outbound system that delivers qualified meetings consistently.