Turn the leads you already paid for into revenue
Most B2B companies are sitting on thousands of contacts that never got a real follow-up. Old inquiries, stalled deals, past clients, event lists. We clean that data, reach those people and put qualified conversations on your sales team’s calendar.
12+ years in business · 1,000+ businesses served · US-based team
More meetings, same database
Booked conversations from contacts already sitting in your CRM.
Every inbound lead answered
A real person responds within minutes during business hours.
Reps get their week back
Your salespeople stop chasing and spend their time closing.
More capacity for your salespeople. More return on your marketing.
Your marketing team works hard to generate leads. Your salespeople are busy with the deals already in front of them. The gap between the two is where revenue goes missing.
A web form sits unanswered until the next afternoon. A prospect who said “not right now” eighteen months ago never hears from you again. A good client quietly moves to a competitor and nobody asks why.
Link 360 works in that gap. We take on the follow-up, outreach and data work your team doesn’t have time for, so every new inquiry gets a fast response and every old lead gets another look.
What we hear from sales leaders, and what changes
Before Link 360
- Inbound leads wait hours, sometimes days, for a response
- The CRM is full of contacts nobody has touched in a year or more
- Bounced emails and dead phone numbers eat up rep time
- Past clients leave and nobody tries to win them back
- Reps are too busy closing to prospect, so the pipeline dries up every other quarter
- Marketing spend keeps going up while sales says lead quality is going down
After Link 360
- Every inbound lead hears from a real person within minutes during business hours
- Dormant leads get worked again, and the interested ones land on your calendar
- Contact data is checked, corrected and kept current
- Former clients hear from you with a real reason to come back
- Your reps get qualified conversations instead of lists to call
- You see meetings booked, meetings held and pipeline created every month
You paid for those leads once. Let’s get paid for them.
Six programs, one team. Most clients start with one or two and add more once the first results come in.
Dormant Lead Reactivation
We go back to the leads that went quiet with a planned sequence of calls, emails, texts and LinkedIn messages, and book the people who are ready to talk.
Database Hygiene and Contact Validation
We re-validate your contact records, flag people who changed jobs, fix bad emails and phone numbers, and fill in missing details.
Customer Win-Back Campaigns
Former clients already know your work. We find out why they left and give them a good reason to come back.
Inbound Lead Management and Speed to Lead
Our inbound team answers, qualifies and schedules your new leads fast, then hands them to your reps with notes.
Complete Campaign Development
Messaging, email and LinkedIn sequences, call scripts, landing pages built for SEO and AEO, white papers, case studies and blog articles.
New Business Development
Pair any program with outbound prospecting into new accounts. US-based SDRs, targeted lists, multi-channel outreach and appointments set for your reps.
From kickoff to booked meetings in three steps
Every program follows the same path: a 30-day setup, a launch, then ongoing management with monthly reporting. Here is exactly what you get at each stage.
Setup month: we build your program
- Kickoff and discovery with your sales and marketing leaders
- Ideal customer profile and target segments, agreed in writing
- Database audit and segmentation by source, age and fit
- Contact validation and enrichment
- Messaging for each segment, approved by you
- Your campaign bundle: 7-step email and LinkedIn sequences, an SDR call guide, a branded one-page overview and a landing page
- CRM setup in Jaxi 360 (included) or your current CRM
- Qualification criteria, handoff process and KPI scorecard
Your team gets conversations, not lists
- A dedicated SDR assigned to your program for outbound calling
- A shared inbound SDR team answering web forms, inbound calls, and email and LinkedIn replies
- Coordinated outreach by phone, email, text and LinkedIn
- Qualified meetings booked directly on your reps’ calendars, with notes on every lead
Manage, report and improve
- Monthly performance review with your leadership team
- Reporting on conversations, meetings booked, meetings held and pipeline created
- Ongoing testing of messages, lists and timing
- Continued data hygiene as people change jobs
- One Link 360 program lead as your point of contact
Your team, without the hiring
Every program is staffed by four groups working together, for one monthly fee.
Built for B2B companies with established sales teams
We work best with companies that already have salespeople, a CRM and a marketing budget, and want more out of all three. Our clients usually have more contacts than their team can work and more inbound interest than they can answer quickly.
Industries where we have a proven track record
Why sales leaders choose us
We own what happens after the lead comes in
Most agencies stop at lead generation. We handle the follow-up, qualification and handoff, which is where most companies lose revenue.
Real people doing the work
Your leads talk to trained, US-based SDRs managed by people who have run sales teams. Not a call center reading a script.
One partner instead of four vendors
Data, messaging, content, outreach, CRM and reporting come from one team with one point of contact.
Led by sales operators
Our leadership has spent over 30 years building and running B2B sales organizations, including IPOs and acquisitions.
Need sales leadership too?
Our SalesVP 360 program gives you a fractional VP of Sales to build the plan, hire the right reps and coach them to quota. It pairs well with any lead program.
Link 360 transformed our entire business strategy. We saw immediate results with their integrated approach and consulting. They helped us implement lead generation campaigns that actually worked. Then helped our team increase lead conversion by 40% more than before we worked with them.
Mike C., CEO · Enterprise technology company
$250K in new pipeline in 90 days
Lincoln Waste Solutions relied almost entirely on inbound leads until we built and ran their outbound program. Within 90 days they had more than $250K in pipeline, and outbound now drives over half of their new deals.
Frequently asked questions
What is dormant lead reactivation?
Dormant lead reactivation means going back to contacts in your database who showed interest at some point but never bought, or stopped responding. Link 360 cleans and segments those records, then reaches out by phone, email, text and LinkedIn with a message written for each group. Anyone who is ready to talk gets booked on your sales team’s calendar.
What is speed to lead, and why does it matter?
Speed to lead is how long it takes a real person to respond after a prospect fills out a form, calls or replies to a message. The longer a lead waits, the less likely you are to reach them at all, and the more likely they are already talking to a competitor. Our inbound team responds within minutes during business hours and keeps following up until the lead books, says no, or stops responding.
What does database hygiene include?
We validate email addresses and phone numbers, flag contacts who have changed companies, remove duplicates and fill in missing titles and company details. Clean data means fewer bounced emails, better deliverability and more of your reps’ time spent selling.
Do you replace our sales team?
No. We add capacity to the team you already have. We handle follow-up, qualification and appointment setting, and your salespeople run the meetings and close the business.
How long does it take to get started?
The first 30 days are setup: discovery, data work, messaging, campaign assets and CRM configuration. Outreach starts at launch, and you’ll see conversations and booked meetings in your reporting from that point on.
Can you work inside our CRM?
Yes. We can work in the CRM you already use, or set you up on Jaxi 360, our CRM and marketing automation platform, at no extra cost.
What industries do you work with?
We work with B2B companies that have established sales teams, with proven results in wealth management, technology, SaaS, insurance, real estate and professional services.
Can we add new business development to a reactivation program?
Yes. Many clients pair reactivation or inbound lead management with outbound prospecting into new accounts. The same team runs both, so your messaging and reporting stay in one place.